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TEJAVA® SHARES #PERFECTNOTHING WITH LA

Los Angeles – July 15, 2015 – Tejava® Unsweetened Ice Tea hit the road this summer and shared its #PerfectNothing moments with fans in Los Angeles. The campaign included 40 sampling events where over 25,000 samples of Tejava were distributed. Events included a mud run, outdoor movies, and concerts. Event attendees were invited to share their #PerfectNothing moments on a giant Tejava chalkboard. Responses to Tejava samples were positive and people were inspired by the opportunity to enjoy an unsweetened tea with superior flavor. The campaign included radio spots, billboards, bus shelter posters, and a Tejava branded car. Our new fans responded by engaging in the social media campaign, tripling Tejava Twitter followers and doubling both Instagram and Facebook followers. Stay tuned, Tejava might be coming to a city near you!

Lead Article thumbnail

TEJAVA® SHARES #PERFECTNOTHING WITH LA

Los Angeles – July 15, 2015 – Tejava® Unsweetened Ice Tea hit the road this summer and shared its #PerfectNothing moments with fans in Los Angeles. The campaign included 40 sampling events where over 25,000 samples of Tejava were distributed. Events included a mud run, outdoor movies, and concerts. Event attendees were invited to share their #PerfectNothing moments on a giant Tejava chalkboard. Responses to Tejava samples were positive and people were inspired by the opportunity to enjoy an unsweetened tea with superior flavor. The campaign included radio spots, billboards, bus shelter posters, and a Tejava branded car. Our new fans responded by engaging in the social media campaign, tripling Tejava Twitter followers and doubling both Instagram and Facebook followers. Stay tuned, Tejava might be coming to a city near you!