Tejava Repeats First Place Win at North American Tea Championship
SAN FRANCISCO, CA – May 22, 2012 – Tejava® premium iced tea has established its place as America’s premier unsweetened iced tea by winning first place at the 2012 North American Tea Championship in the Ready-To-Drink-Unflavored Black Tea category. This is the second year in a row Tejava has claimed the No. 1 spot in this growing category. According to AC Nielsen, the unsweetened ready-to-drink (RTD) iced tea category is showing strong growth nationally, up 14.9 percent in sales year-over-year as of April 21, 2012.
“Winning the North American Tea Championship for the second consecutive year is recognition that Tejava is unlike any other iced tea in its category,” said Shawn Fitzpatrick, brand manager. “Tejava is simply pure brewed tea made of the finest leaves, and a growing number of professionals and consumers agree it is a fabulous product.”
The North American Tea Championship is an independent event, judged by professional cuppers, to distinguish the highest quality and best tasting teas from around the world that are available in the North American marketplace. The annual Championship is made up of two classes: Hot Tea and Iced Tea. The Iced Tea Class was evaluated in May. Nearly 250 premium iced teas were entered into this year’s Iced Tea class, which featured 20 categories. Each submission is evaluated through blind organoleptic analysis of the following characteristics: flavor, mouthfeel, color, clarity, and balance. An overall numerical value is then calculated based on the ratings of each characteristic above, and winners are determined by rank.
The Tejava Difference
Tejava is the world’s only 100% all natural, microbrewed and ready-to-drink iced tea made entirely from select, handpicked tea leaves from the island of Java. For the best tasting tea, only the top few leaves from each branch are picked – and only from May through October, the optimum harvesting months.
Tejava’s unique microbrewing process eliminates bitterness and yields a rich, distinctive, full-bodied taste. Unsweetened and calorie free, Tejava is made with no added tea flavors, sweeteners, preservatives, or artificial ingredients. Tejava is simply pure and refreshing black tea.